Qatar National Bank, the region’s largest listed lender, has emerged as Qatar’s most valuable brand in Qatar and found its prestigious position among the top 50 brands in the Middle East. As a country, Qatar ranked third in terms of number of brands and total brand value, more than double Kuwait, according to a valuation by Brand Finance.
Brand Finance is the world’s leading brand valuation and strategy consultancy, with offices in over 15 countries.
In the corporate brand battle, QNB’s brand value is up 56 percent to $3.8bn.
QNB strengthens position in Asia and Africa
“The Middle East’s most valuable bank brand completed the acquisition of Turkey’s Finansbank this year and continues to strengthen its position not just in the Middle East but also in Africa and Asia. Its strong growth has seen it move ahead of Qatar Airways to become the nation’s most valuable brand,” the Brand Finance said yesterday.
As a brand, Qatar’s Ooredoo has generally tried to employ a mono-brand structure.
Since rebranding in its home market of Qatar in 2014, Ooredoo has pursued a successful rebrand strategy across seven other markets, establishing a significant regional brand spanning Africa, the Middle East and South East Asia.
This has provided a platform for launching a new network in Myanmar, as well as fully dual branding with large, well-established operator, Indosat in Indonesia. Ooredoo’s brand value has grown from below $1bn to more than $3bn in four years, propelling it into the top 10. Ooreedoo is now 6th, up from 11th last year.
Qatar continues to solidify its position as the Middle East’s third most important brand building nation, further marginalising Kuwait, which used to hold that status.
Kuwait’s 4 brands now account for 7 percent of total brand value, less than half the total of Qatar’s 8 brands.
