Participants during the awareness event at The Pearl International Hospital.
Doha, Qatar: In observance of Breast Cancer Awareness Month, United Development Company (UDC), the master developer of The Pearl and Gewan Islands, organised the ‘Hope in Pink’ event on Thursday at The Pearl International Hospital, in collaboration with the Qatar Cancer Society and the hospital.
The event began with a welcoming speech by Shefa Nader, Marketing Manager at UDC, who emphasised that UDC’s participation in such health-focused initiatives aligns with its corporate values of promoting community awareness and encouraging healthy, balanced lifestyles.
She also praised the inspiring role women play in fostering a culture of health awareness within their families and communities, highlighting their influence as key drivers of positive change and wellbeing in society.
Heba Nassar, Head of the Community Health Awareness Department at Qatar Cancer Society, also delivered a speech in which she highlighted the importance of spreading knowledge about breast cancer and understanding its risk factors, while emphasising the need for regular and early screening as a vital step toward prevention and treatment.
She affirmed that raising health awareness among women has a positive ripple effect on the entire community, contributing to a healthier and more stable society.
Dr. Heba stated: “Breast cancer is one of the most common types of cancer among women in Qatar and around the world. However, there is always hope through early detection, which increases survival rates. This highlights the importance of awareness campaigns that empower women to understand their bodies and respond mindfully to any changes. Knowledge and prevention are the first line of defense against the disease.”
Meanwhile, Dr. Sanaria Monther Sabri, Consultant of Obstetrics at The Pearl International Hospital, also delivered a speech highlighting the vital role that awareness campaigns play in empowering women to take charge of their health. She emphasised that collaboration between healthcare and community institutions is essential in spreading a culture of awareness and prevention, encouraging women to make early screening an annual habit that reflects their sense of responsibility toward themselves and their loved ones.
Dr. Sanaria added: “Promoting health awareness among women should not be limited to the month of October but rather embraced as a continuous way of life. Through strong cooperation between healthcare community sectors, we can make a meaningful difference in early detection and help reduce breast cancer rates across Qatar.”