Doha, Qatar: Media City Qatar and SEGA, the globally renowned Japanese video game company, have signed a memorandum of understanding (MoU) to strengthen and expand the gaming industry in Qatar and the wider MENA region.
The agreement reflects a shared understandings to fostering innovation, nurturing local talent, and creating culturally relevant content that resonates with Arab audiences. The agreement follows Media City Qatar’s recent roadshow in Japan, where its leadership met with top executives across media, gaming, and creative industries, including SEGA. The partnership is a tangible outcome of these high-level discussions, paving the way for deeper collaboration between Japan and Qatar in the gaming sector.
Through the MoU, Media City Qatar and SEGA may collaborate to advance the video games industry in Qatar and the wider region by supporting the creation of new titles, which could draw on local talent and production facilities.
Speaking on the occasion, CEO of Media City Qatar Eng. Jassim Mohamed Al Khori said:“This agreement with SEGA marks a pivotal step in building Qatar’s gaming ecosystem at a time when the industry in our region is projected to reach $6.8 billion by 2030. With over 420 million native Arabic speakers worldwide, yet only 3% of online content produced in Arabic, there is a clear opportunity to create and localize games that reflect our language and culture.By combining SEGA’s expertise with Media City Qatar’s platform, we can bring more relevant experiences to Arab players. These efforts are fully aligned with Qatar National Vision 2030, ensuring that the creative industries continue to drive innovation, cultural expression, and economic diversification.”
President and COO at SEGA Shuji Utsumi added: “We are pleasedto be working with Media City Qatar to look intonew opportunities to bring our content closer to players in Qatar and the Arab world. Through this collaboration we aim to understand how we might contribute to the vibrant gaming culture that is taking shape in one of the world’s most dynamic gaming markets.”
