Overall satisfaction with telecommunication services among businesses in Qatar is high, according to the findings of survey by the Communications Regulatory Authority. The positive response from respondents shows that Qatar’s growing telecom sector has lived up to their expectations because of better service quality.
The findings show strong results for the level of satisfaction across all service categories. Fixed services including Voice, Internet and Leased Lines report to have the highest levels of business consumer satisfaction with at least 90 percent of respondents either ‘extremely satisfied’ or ‘satisfied’ with the services.
As per the survey, in 2019, the level of overall satisfaction with all telecommunication services has either increased or remained consistent when compared to the 2015 baseline study.
The ‘Business Consumer Satisfaction Survey 2019’ presents the detailed findings of satisfaction among business consumers in Qatar with their telecommunication service providers, Ooredoo and Vodafone Qatar. The findings are based on a nationally representative survey of 1,635 businesses across a broad range of industry sectors, business sizes and geographic locations in Qatar. The study gathered the opinions from individuals within the business who are either decision makers for procurement or responsible for managing the telecommunication service needs of the business.
According to the survey the most important telecommunication services that help businesses in Qatar run effectively, in descending order, are Mobile Voice, Mobile Internet, Fixed Voice and Fixed Internet.
In 2019, businesses place greater importance on mobile services to effectively run their businesses when compared to 2015, whereas the level of importance placed on fixed services has declined. This downward trend of fixed services is reflected in the higher usage rates of mobile services among businesses in Qatar. Given the lower level of importance placed on fixed services, it is likely that the fixed service market will decline in market share over the coming years.
According to the survey, business consumers in Qatar report very high satisfaction levels with all fixed services. Overall, the value perceptions of telecommunication services are considered average among business consumers in Qatar with most aspects of telecommunication services being rated as ‘good value’ by less than three-quarters of respondents.
Business consumers in Qatar generally have higher satisfaction levels with the rate plans and tariffs associated with Fixed Voice and Internet when compared to Mobile Voice and Internet services.
