CHAIRMAN: DR. KHALID BIN THANI AL THANI
EDITOR-IN-CHIEF: DR. KHALID MUBARAK AL-SHAFI

Views /Editorial

Zeenah initiative

Published: 18 Nov 2022 - 09:47 am | Last Updated: 04 May 2025 - 11:17 pm

With one day only separating us from the kick-off of the World Cup, the inauguration processes of new hotels, beaches, fan zones and exhibitions, are accelerating in different parts of the country. All of these are achievements added to Qatar’s preparations for the World Cup Qatar 2022, but they also comes within the framework of the country’s farsighted comprehensive development vision.

All infrastructure projects of Qatar World Cup 2022 will remain a legacy and wealth for the Qatari society and will serve future generations and form the basis for further progress and prosperity of the country. 

It is the world’s historic tournament and the biggest sporting event on the planet. In order to make it memorable all over the country everyone is working tirelessly to make the experience like never before seen anywhere in the world. For this purpose, the Public Works Authority (Ashghal) in cooperation with the Supreme Committee for Delivery and Legacy (SC), the Ministry of Municipality, the Ministry of Education and Higher Education, the Ministry of Culture, Qatar Museums and the Central Municipal Council, launched last June (Zeenah) initiative. 

The initiative stands out as a promoter of community participation in organizing an exceptional edition of the tournament that will remain memorable in the minds of everyone, based on a purposeful vision that brings together all members of the society and institutions, and a belief in their effective role and prominent participation in celebrating Qatar and its hosting of the FIFA World Cup 2022. 

Zeenah is an initiative aimed at beautifying and decorating the facades of workplaces, schools, universities, and real estate, in addition to squares, roads, and other public services, seeking to highlight the festive manifestations in various parts of the country. 

The initiative also contributes to highlighting Qatar’s civilized face and raising the image of the country in front of the visitors of the World Cup and proves that Qatar has the ability to organize an exceptional edition of the championship.

Individuals of the entire society in Qatar can take part in the initiative by decorating the facades and walls of their homes and private residential units with works of art, cosmetic lighting or other decorative works, and photos of their participation in this event will be displayed through dedicated platforms and electronic certificates, and their contributions will be documented as a legacy of this event. 

With the participation of all members of society, decoration and development projects are completed, which are an immortal achievement for all which is an eternal achievement for all.