Officials at the event to announce the partnership.
KidZania and Al Siddiqi Retail, the owner of “Almotahajiba”, the leading brand for the design and production of Abayas, have signed a partnership agreement to support and nurture the spirit of innovation in girls from the age of 7 to 14 years.
The collaboration between KidZania Doha and Almotahajiba aims to support creativity in children, in addition to preserving Qatari heritage and national identity. Activities have been designed to encourage self-confidence and improve cooperation under the supervision of a well-trained team. Girls will be able to apply their creative designs onto a real Abaya, using fabrics, ornaments and embroidery to create their own, distinctive Abaya to reflect their unique personalities. The girls will then be able to display their designs in a fashion show at the KidZania Doha theatre. It is expected that over 30,000 girls will participate.
The partnership between KidZania Doha and Almotahajiba is part of KidZania's desire to benefit from the expertise and skills of international and local brands to realise its vision of providing a safe and unique edutainment environment across everything they do — including content, activities and values.
Ric Fearnett, Governor of KidZania Doha said: “The partnership with Almotahajiba is of particular importance as it is a leading Qatari brand that has achieved success on both local and regional level, and which can inspire girls to express themselves. We are in the final stages of preparing for the opening of KidZania Doha in 2018 and welcoming children from Qatar and all over the world, and we are proud that we will contribute to the achievement of Qatar National Vision 2030 through the development and empowerment of children."
Hassan Al Siddiqi, board member of Al Siddiqi Holding Group, said:” We are excited about this unique partnership, as it is a significant step towards instilling the values of our culture in the hearts of our children, as well as developing the talents and abilities of our children to achieve a better future. "
KidZania Doha is expected to open its doors in 2018 and it will be located at Aspire Zone in Doha, Qatar, with an expected footprint size of over 5,500 square metres.
