Doha: Al Meera has launched an innovative recycling initiative in some of their branches in Doha.
Across 8 branches, Al Meera has placed recycling machines for plastic and can products.
The consumer can drop a plastic bottle or a can into the machine and can earn reward points, which can be used later at the Al Meera outlets. To receive the rewards the user needs to register with the Meera Rewards program.
Commenting on the launch of this initiative, Yousef Ali Al Obaidan, CEO at Al Meera, said: “Through initiatives that encourage them to make small steps for change at scale, our consumers can immediately act and directly contribute on the ground to our ambition in instilling a culture that promotes and thrives on eco-friendly practices.”
Many organizations and retail outlets have recently introduced various measure to reduce plastic use like issuing reusable bags or using paper carry bags to reduce single-use plastic products.
The recycling machines at Al Meera will encourage users to recycle plastic waster more responsibly.
