Doha: In partnership with the Ministry of Social Development and Family and the Ministry of Industry and Commerce, Qatar Tourism, through its promotional division Visit Qatar, is collaborating with its stakeholders to introduce the nation’s inaugural Purple Saturday initiative in the State of Qatar.
This impactful initiative aims to empower individuals with special needs within society and is scheduled to take place annually on the final Saturday of July.
Originally launched by the Authority of People with Disabilities (APD) in the Kingdom of Saudi Arabia in 2021, this initiative is commemorated on the last Saturday of July each year.
It has now been expanded to encompass the entire GCC region as a demonstration of solidarity and unity.
Purple Saturday in Qatar brings together stakeholders from both the public and private sectors to advocate for accessibility, enhance awareness, and encourage increased community involvement.
As part of this initiative, Qatar Tourism, through its promotional arm Visit Qatar, will celebrate Purple Saturday at the Qatar Toy Festival with a special event.
Individuals with special needs will receive complimentary access to the festival for its entire duration.
To support this initiative, 16 different Qatar Tourism stakeholders which include retail stores and hotels are offering exclusive discounts and adapted services.
Qatar Tourism invites the public to visit the Ministry of Social Development and Family official website to learn more about how to download the “Purple Saturday” digital card, which will be valid for use at participating stores and hotels from July 26 to August 1, 2025.
Purple Saturday is a key moment in a growing movement towards greater inclusivity, driven by multi-sector collaboration and a shared vision of accessibility.
To access offers and discounts, please visit: https://visitqatar.com/intl-en/campaigns/purple-saturday
