Doha: Rolls-Royce Motor Cars Doha, a part of the Alfardan Group and the authorised dealer of Rolls-Royce Motor Cars in Qatar, yesterday announced a 17 percent surge in sales of its ultra-luxury vehicles for the first quarter of 2014. The year-on-year growth rounds off an impressive first quarter that saw exceptional sales of the Roll-Royce Wraith and Phantom models.
“Our success reflects the passion for luxury and automotive excellence that Rolls-Royce shares with its distinguished clientele. By delivering the kind of refinement that has been associated with Rolls-Royce, not only through the quality of our vehicles but also through our superior level of service, we are confident of achieving even better results in the coming period,” said Mohamed Kandeel, Chief Operating Officer, Alfardan Automotive Group. “Qatari enthusiasts have really taken a liking to the Wraith and we look forward to continuing to meet and exceed their every expectation,” he said.
The key driver of the strong performance was the recently launched Rolls-Royce Wraith. As the most powerful and dynamic Rolls-Royce in history, the Wraith has proven extremely popular amongst Qatari buyers.
Displaying hallmark Rolls-Royce attributes of luxury, refinement and hand-craftsmanship, the Wraith also offers discerning drivers a unique character defined by power, style, drama and a hint of noir. Also contributing to the healthy performance was a 50 percent growth in the Phantom Series II, Rolls-Royce’s flagship model, which has been thoughtfully updated with contemporary yet timeless design enhancements.
Cutting-edge technologies significantly improve the car’s drive experience, ease-of-use and connectivity. The Phantom Series II family, including Phantom Saloon, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé, continue to be a strong driving force behind the company’s sales achievements.
The Peninsula
