Doha: Honda, a leading global automobile company that values the welfare of people plans to adopt a ‘multi-path way’ strategy where it will invest in a range of zero emission technologies, including solid state batteries and swappable battery systems, carbon neutral fuels and hydrogen fuel cell to ensure all Honda products on road to the ocean to the skies, have minimal impact on the environment.
To realize a ‘society with zero environmental impact’ the company will explore new technologies and further investments in R&D.
Honda will support this ambitious target by developing next generation active safety technology which will be followed by Honda Sensing 360 omnidirectional driver assist technology that will be made available for all models in leading markets by 2030.
In line with its philosophy ‘Shapes Our Brand Ever’ Honda has been making continuous efforts since its foundation in 1948 to offer various kinds of value as it strives to help people and create a better society through its own technologies, ideas and designs.
The starting point of such efforts is its desire to ‘help people and society’ and ‘expand people’s life’s potential’.
Honda’s brand is not just a marketing tool for communication but is an integral value that drives all elements of our business to deliver a coherent and engaging experience.
It represents its personality and the values that it stand for. Everything we do and everything we say reflects the essence of the Honda brand– just as it always has been.
At Honda, the brand triangle is the framework that defines how the brand supports and determines the successful outcome of its company vision.
At the base of the brand triangle is the foundation promise, the 3P’s’ People, Process and Premises, with the aim of providing the ‘best customer experience’. The segments within its brand triangle sets its behaviors and direction, which is pivotal in achieving its long-term vision. As the company moves up the brand triangle, its brand positioning of “Advanced & Sporty” stands proud with its ‘best customer experience’ framework.
‘Advanced & Sporty’ values embodied in Honda products that are created through its continuous study of humans. Honda’s epoch – making N360 is its the first signature product. Despite its compact size and 360cc engine, the car offered a comfortable ride for 4 adults, ample storage for luggage and exceptional fuel efficiency, an example of ‘Advanced & Sporty’ product created by studying humans in order to bring Joy.
