Customers at the “One Day Blow-out Sale Event” at Almana Motors Company showroom.
DOHA: Almana Motors Company (AMC) launched a “One Day Blow-out Sale Event” in its showrooms located at Old Airport Road in Doha and Al Khor On September 14.
This one of a kind event was a first for Qatar. Unlike normal vehicle offers and promotions, AMC launched a very attractive one day offer on its Ford & Lincoln vehicles. The event included, live music, balloons, face painting activities for kids and a great atmosphere for the family to choose their dream Ford or Lincoln vehicle.
The blow-out sale offered savings that in excess of QR100,000 on selected models, flexible financing schemes and hourly additional surprises. The event was supported by a very solid marketing campaign utilizing the digital and social media spheres which concluded in driving 800 plus customers to both showrooms in one day.
“We are committed to give the best service and quality to our customers and we want everyone in Qatar to have the chance to drive a Ford or Lincoln vehicle” said Vincent Cardone, Deputy Director of Almana Automotive Division.
“This event is very unique and exceeded our expectations. People now a days look for the best value for their money and like to explore a new experience when it comes to buying a car. That’s why we have changed our mindset and altered our strategies to work based on the customers’ needs and expectations,” Vincent added.
Ian Partridge, General Manager of Almana Motors Company said: “Today we witnessed history in our company with a one day sales record that we have not experienced before. This success was due to the dedicated efforts of our entire team from Sales, Marketing, CRM, Aftersales and all our supporting media and marketing agencies”.
