As smartphone users turn to videos for entertainment and information, mobile videography has become an indispensable marketing tool for businesses.
Studies have shown a vast majority of consumers nowadays would prefer to watch a video about a product than read about it. In light of the importance of creating effective videos using mobile cameras in providing product information as well as promoting businesses.
M7, a creative startups hub dedicated to innovation and entrepreneurship established by Qatar Museums, has announced it will present an online mentorship session on “Mobile Videography and Creative Techniques” tomorrow.
The 60-minute open talk will delve into “mobile videography techniques that can make the videos taken by mobile more interesting, fun, and attractive,” said M7 on its Intagram account. “Nowadays the social media platforms play a great role in promoting people like influencers, designers, business owners, entrepreneurs, etc. and videos on these platforms are as important marketing tool as other classic techniques,” it said.
The talk will purely concentrate on video techniques and videography on mobiles and is not a theory session on marketing and media production, it added. With Essa Jamali and Abdulrahman Abel as mentor and moderator, the session will be conducted via Zoom from 7pm to 8pm tomorrow.
Those interested may send an email at [email protected]. The session is part of a recently launched online group mentorship programme which “aims to expose creatives from all disciplines of design to relevant subjects concerning the future of their industry.”
Focusing on a wide range of topics, the programme, which will run until September 30, helps the next generation of creatives expand their skills and connect with leaders and innovators in their fields.
Past sessions under this programme included “How to Write a Winning Film Grant Proposal,” “Understanding Design Thinking,” “Bio-Design and the Future,” and “Right-to-Left Arabic Typography.”
This programme follows the success of M7’s biweekly online coaching sessions which launched in April and ran for seven weeks featuring local and international industry leaders who gave their insights on relevant topics such as nurturing creativity and skills during difficult times, making use of technology in the fashion business, testing products in the market, developing a business plan, and promoting products through a programme of marketing and public relations.
Each of the sessions reflected one of M7’s founding principles: to inspire, Equip, Validate, Empower, Accelerate, Connect and Promote.
