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World / Europe

'Peter Rabbit 2' helps Cineworld draw crowds after lockdown in UK

Published: 24 May 2021 - 10:28 am | Last Updated: 06 Nov 2021 - 10:38 pm
File photo: People walk past a Cineworld in Leicester's Square, amid the coronavirus disease (COVID-19) outbreak in London, Britain, October 4, 2020. Reuters/Henry Nicholls/File Photo

File photo: People walk past a Cineworld in Leicester's Square, amid the coronavirus disease (COVID-19) outbreak in London, Britain, October 4, 2020. Reuters/Henry Nicholls/File Photo

Reuters

Cineworld Group Plc said on Monday its UK cinemas pulled in more people than expected after a months-long COVID-19 lockdown, helped by Sony Pictures' animated adventure comedy "Peter Rabbit 2: The Runaway".

The world's second-largest cinema chain also said more than 97% of its U.S. cinemas had resumed operations, while most of its screens in the rest of the world were expected to reopen by the end of the month.

The strong reopening is an encouraging sign for the London-listed company, which in March sunk to its first-ever loss as the COVID-19 crisis prompted strict restrictions and disrupted movie releases.

The United Kingdom, which went into a third national lockdown in January this year, has been gradually easing curbs thanks to a successful vaccination drive, letting cinemas now operate at a 50% capacity.

"With improving consumer confidence and the success of the vaccination rollout, we expect a good recovery in attendance over the coming months," Cineworld Chief Executive Mooky Greidinger said.

Greidinger said he expected a strong performance next week too, helped by Walt Disney's "Cruella" and Paramount thriller "A Quiet Place 2".

"Peter Rabbit 2", a sequel to the 2018 animation movie, has clocked in a worldwide collection of $30.2 million so far since its debut in theatres this year, according to IMDb's Box Office Mojo website. 

Cineworld also said it had received the full $203 million tax refund under the U.S. government's coronavirus relief program for companies.

Last week, Hollywood studios promised a slate of big-ticket releases in summer to lure crowds back to cinemas, with top actors, directors and executives previewing upcoming films in theatres.