Officials and guests during the launch event, in Doha, recently.
Doha: PwC Middle East launched its latest innovation hub, the “Emtech lab” at PwC Qatar offices in Tornado Tower alongside an upcoming futuristic data immersion room. This launch is to further strengthen PwC’s digital investment in Qatar and expand the firm’s service delivery across many industries including: healthcare, transportation and cybersecurity.
Bassam Hajhamad, Qatar Country Senior Partner at PwC Middle East commented: “In a fast changing region, Qatar is embracing technology to accelerate digital transformation and economic growth. Our latest investment in the “Emtech Lab’’ continues to significantly grow PwC’s digital capabilities and contribute to accelerating Qatar’s digital agenda in alignment with Qatar’s national vision 2030”.
The Emtech team employs disruptive technologies including proof of concepts, rapid prototypes and Minimum Viable Products (MVPs). The team has created over 100 prototypes tailored for the region aimed at solving industry driven problems. This new launch comes to serve both PwC Middle East and its clients with a focus on innovation, sustainability and tech-powered and digital solutions.
Stephen Anderson, Middle East Strategy and Markets Leader at PwC added: “The launch of the Emtech labs here in Qatar is another key investment in delivering on our commitments to the region under our strategy “The New Equation” to build trust and deliver sustained outcomes. Bringing together our multidisciplinary, diverse experts and emerging disruptive technologies we help solve our client’s most important problems”.
PwC is a network of firms in 156 countries with over 295,000 people who are committed to delivering quality in assurance, advisory and tax services.
Established in the Middle East for 40 years, PwC has 22 offices across 12 countries in the region with around 7,000 people.
