A collection of precious jewellery on display at DJWE. Pic: Baher Amin / The Peninsula
As Doha Jewellery and Watches Exhibition (DJWE) has become a destination of choice for fashion and style lovers of Qatar, the glittering expo received huge response in terms of number of visitors yesterday due to weekend.
The Exhibition, since its official inauguration on Wednesday, welcomed huge number of visitors on the weekly holiday.
The exhibition offers almost all internationally-renowned brands of watches and jewellery to showcase their exquisite masterpieces under one roof and it also provides the shoppers with an opportunity to buy after going through a wide variety of items. Along international brands, some Qatari brands are also there winning appreciation from the visitors. Papillon Jewelry is one of them.
Papillon Jewelry is a Qatari concept born from the passion of Noora Al Ansari, a ‘woman who believes in the beauty that comes from the simplicity of natural elements’ like diamonds, pearls and precious stones. Talking about a pearl necklace with a ruby butterfly on it, Noora said: “I have this papillon (French word for a butterfly) with the pearls and it is specially designed for Qatar because the pearls represent our culture.”
Papillon means butterfly in French and it is the symbol of the boutique logo as well. “I wanted to combine culture with the name of our brand this year. Also, I have created some smaller versions of the papillon especially for this exhibition.”
In Amiri Gems pavillion, Swiss-Turkish brand, Adler, had a lot of pieces of artistic jewellery to pull the crowd. Talking to The Peninsula, Karen Adler, the the owner of Adler said: “Adler’s Haute Joaillerie creations are timeless, exquisite masterpiece. They reflects enchanted world of precious stones mingled with the very finest materials.”
Christine Rabbaa, deputy manager of Bvlgari in Qatar, said: “We are displaying only high-end creations inspired from the heritage of Rome. Basically, we have unusual combination of colours and materials which represents our DNA in terms of jewellery.” she added.
Rabbaa added: “We have Serpenti iconic collection dragon. One can see the skull of the serpenti on the neck and on the wrist its a combination of yellow gold brushed with diamonds and rubies.”
Luxurious jewels from the house of Amrapali (Jaipur) is also available at Doha Jewellery and Watches Exhibition. Elegant jewellery pieces personify the heritage of India with a modern touch.
Commenting on a traditional necklace showcased at the stall of Amrapali, Arif, manager of the brand, said: “It is a recreation of many older pieces we had in our collection which is quite popular in terms of all the different pendant attachments. We have made a whole necklace with emerald, polki-cut diamonds. It is an antique piece to make one feel outdated but at the same time with its pearls it brings you in the 21st century.”
