Doha, Qatar: Qatar Duty Free (QDF) and Assouline announced a landmark collaboration with the launch of the luxury publisher’s first-ever ‘Travel Series Kiosk’, to be unveiled at Hamad International Airport (HIA), Doha.
This innovative retail concept marks a world-first for both brands, bringing Assouline’s iconic and colourful Travel Series collections directly to the heart of one of the world’s leading travel hubs.
Strategically located above HIA’s Orchard, the Assouline Travel Series Kiosk is dressed in the brand’s signature red and anchored by oversized book spines from the Travel Series collection, each one a vivid destination rendered at monumental scale, creating an unmistakable landmark within the terminal.
Travellers can discover an array of thoughtfully curated books, candles, totes, and unique gifts, inspired by the art of travel. This imaginatively designed kiosk introduces Assouline’s world of luxury storytelling to the airport environment for the very first time, with an immersive store design inviting a sense of discovery.
With this latest opening, Qatar Duty Free (QDF) continues to redefine the expectations of travel retail by championing a space for world-first concepts and exclusive brand partnerships that cannot be found anywhere else.
The debut of Assouline’s Travel Series Kiosk is a demonstration of this unwavering commitment to crafting a unique environment for passengers passing through Doha.
Assouline’s partnership with QDF reflects the publishing house’s dedication to refined aesthetics, and the creation of meaningful moments for discerning clients, even on their travels. Each product within the kiosk has been carefully chosen to celebrate a sense of discovery, culture, and elegance that resonates with explorers from around the world.
Thabet Musleh, Qatar Airways Group Chief Retail & Hospitality Officer, said, “We are delighted to be working with Assouline to unveil the first Travel Series Kiosk concept. With its remarkable facade and inspiring travel collections inside, the store is designed to spark a sense of adventure with our passengers, while offering them another world-first concept to discover on their journey through Hamad International Airport.
Prosper Assouline, co-founder of Assouline, added, “The first time I was shown Hamad International Airport, I was dazzled: a city within a city that never sleeps, opening onto every destination in the world. Bringing our ‘Travel Series’ kiosk here felt inevitable. It is the very DNA of our Travel collection: to journey across the world without ever leaving home.”
QDF and Assouline has invited all passengers passing through Hamad International Airport to discover the new Travel Series Kiosk and immerse themselves in a co-curated universe of wanderlust. This unique retail experience sets a new benchmark for airport retail and offering an unforgettable journey, even before takeoff.
