Doha: The World Innovation Summit for Health (WISH), an initiative of Qatar Foundation (QF), will explore how design impacts patient experience at its forthcoming conference, WISH 2018, which will take place in November at the QNCC.
‘Design in Health’ will be one of nine research topics that will form the focus of WISH 2018, with the research centering on design challenges that can improve health outcomes and the day-to-day experience of healthcare providers. The research findings will be presented in a report that will be published in time for WISH 2018, and will be discussed in depth during a panel session to be held during the prestigious biennial event. The report aims to result in policy recommendations that can improve healthcare.
The WISH Design in Health research group is being led by Aaron Sklar, co-founder of Prescribe Design and VP of Brand Experience at Giant Creative Strategy in San Francisco, USA. Throughout his career, Sklar has led design teams focused on improving people’s quality of life, health, and wellness. Qatar is represented in the research group by Dr. Dena Al-Thani, Assistant Professor, HBKU.
Sklar said, “I am a firm believer in the power of people-centered design to radically transform health and healthcare. For the most part, designers are an untapped, underutilized asset in healthcare.”
Sultana Afdhal, who was recently appointed as CEO of WISH, said, “We are delighted that this year’s research focus on design in healthcare aims to bring clarity to a subject that has the potential to deliver positive change in healthcare.”
