GCO Director Sheikh Jassim bin Mansour bin Jabor Al Thani speaking during the summit as Snap Inc MENA General Manager Hussein Freijeh looks on.
Doha: Snap Inc hosted its first-ever summit in partnership with Government Communications Office (GCO) in Doha, bringing together C-level advertisers and marketers from various government entities and businesses.
This was Snap’s first event in Qatar after it signed a Memorandum of Understanding with GCO in August, and announced its plans to open a new office in Doha to cater to its highly engaged community in the country.
With insightful and informative sessions, the event served as a platform for Snap to upskill Qatari businesses on the power of Augmented Reality (AR) and how they can reach their customers effectively through Snapchat’s tools and services.
The event was kicked off with introductions delivered by H E Sheikh Jassim bin Mansour bin Jabor Al Thani, GCO Director, on Snap’s value as a strategic partner for Qatar and the benefits local businesses can incur from this collaboration. This was followed by a welcome speech by Hussein Freijeh, Snap Inc MENA General Manager, highlighting Snap’s commitment to supporting and collaborating with local partners and businesses in Qatar and the wider MENA region.
Will Scougal, Global Director, Creative Strategy at Snap Inc EMEA, shed light on Snapchat’s core value proposition — the vision for the camera, the role of visual communication on the platform and the content ecosystem, ultimately supporting Qatari brands with their local communication needs and introducing Qatari brands to the world.
Sheikh Jassim: “Digital transformation is a priority for Qatar and we believe our recent strategic partnership with Snap can help us achieve this ambition.
Through this collaboration, we aim to advance Qatar’s efforts in uplifting the digital economy. As more businesses go digital, leading platforms like Snapchat can empower brands to engage with dynamic technology such as AR for creative and commercial uses and ultimately contribute to the overall vision of the country.”
Freijeh said: “We are constantly exploring new ways to provide businesses with innovative tools that help them understand their customers better and consequently create personal, tailor-made interactions for them. We are delighted to host our first-ever summit in Qatar, and work closely with local partners and businesses.”
