Doha: Toyota has announced the appointment of Takayuki Yoshitsugu (pictured)as the Chief Representative of its Middle East & North Africa Representative Office (Menaro), effective July 1, 2014. Yoshitsugu, who succeeds Nobuyuki Negishi, will lead strategic business growth and marketing initiatives as Toyota seeks to consolidate its leadership position in a region that represents a key growth market for the brand, a press release issued by the company said yesterday.
An industry veteran with over 28 years of experience handling various sales and marketing functions at Toyota, mainly covering the Middle East and Southeast Asian markets, Yoshitsugu brings to his new role a wealth of automotive knowledge and a deep understanding of the regional market and its demands.
“I’m delighted and honoured to be given the opportunity to lead Toyota into its next phase of growth in a region that counts among the fastest growing markets for our brand. Having been closely involved with Toyota’s business in the Middle East for many years, I’m confident that my regional background and understanding of customer needs and preferences will prove very helpful as I work with my team to further build our brand and business,” Yoshitsugu said.
“At Toyota our priority has always been our customers and my immediate focus will be on strengthening the sales and marketing efforts for the Toyota and Lexus brands in the region. Toyota constantly raises the standards of customer satisfaction by exceeding the expectations of our customers and putting a smile on their face”, he added.
The Peninsula
