AAB conducted the first ladies event in Lusail International Circuit in collaboration with Grazia magazine and other existing & potential Lexus owners.
Guests were chauffeur driven from the W Hotel in West Bay using 6 vehicles that included the Lexus LS, ES & GS hybrid sedans. Upon arrival the female guests that consisted of influencers, social media bloggers & trend setters were welcomed by the Acting CEO R K Murugan on behalf of Abdullah Abdulghani & Bros Co.
Firas Mufti, Senior Marketing Manager, Lexus, also briefed the attendees about the objective behind the drive. “Our aim today is to provide our female guests a unique & amazing driving experience where they will push our vehicles to their limits.”
Four models were available to be tested on the track including RC-F, LC Hybrid, ES Hybrid and GS 350. A co-driver was available in each car to guide the female drivers on the safety measures of the track and the technological attributes of the vehicle.
In the welcome area, the Lexus UX was displayed highlighting its functional benefits and aerodynamic design. The Lexus UX was designed by a woman for women.
RC-F: Attendees were amazed with how far Lexus has come in the luxury sports segment. The Lexus RC-F coupe has been designed for optimum high-speed stability to support outstanding performance. With its superb styling, unprecedented power and handling capabilities, the RC-F coupe opens up a new era of Lexus with a car which is distinguished by the purity of its design which connects on visual and visceral levels.
The RC-F is the world’s first front-engine, rear-wheel-drive car to make use of a Torque Vectoring Differential (TVD) for guaranteed levels of extraordinary handling and performance. Power is transferred through a newly calibrated eight-speed transmission. It has wider wheels and tires, an active rear wing, air scoops, cooling ducts and carbon fiber components all of which integrate to deliver the best from Lexus in terms of ‘functional beauty’. The RC-F has a 5.0-litre 32-valve V8 engine 471 HP.
LC Hybrid: The Lexus LC is a flagship coupe which represents the evolution of Lexus as a lifestyle brand that will surprise and delight customers. The car symbolizes the beginning of a new phase for Lexus, which is all about creating greater synergy between engineering and design. The LC makes the strongest statement yet about the brand’s future direction, and is the result of painstaking craftsmanship, attention to detail and an advanced, future-oriented approach to engineering. It’s a car that offers a pleasurable driving experience which enhances the user’s lifestyle.
