DOHA: A massive artwork supporting Tarsheed, the national programme for conservation and energy efficiency of Kahramaa, is on display on a prominent glass façade of Qatar National Convention Centre (QNCC).
The campaign is the result of a collaboration between AMLAK, that manages QNCC and Tarsheed.
The immense 1,200sqm artwork is visible from miles away, ensuring that people on the busy road in Education City are educated about the concept and what Tarsheed aims to achieve in the long term.
The new advertisement provides a balance between developmental needs and protecting the environment by utilising a large and existing structure, the QNCC wall, to share the message of conservation, said a statement yesterday.
“Providing Tarsheed with a space to share its conservation message is just one of the ways in which we are contributing to these efforts.
“All properties we manage are built to conservation guidelines and contribute to sustainable development of Qatar and its economy.
“QNCC has a Gold certification by US GBC LEED, confirming the structure’s continued sustainability efforts,” said Abdul Aziz Al Emadi, CEO, AMLAK.
QNCC, operated by AMLAK Holding, recently won three awards from three entities for excellence as one of the leading convention and exhibition centres in the world and its commitment to sustainability.
Abdul Aziz Ahmed Al Hammadi, Manager, Conservation and Energy Efficiency, Kahramaa, said: “Our commitment to provide the highest levels of care for the country’s wealth, resources, and sustainability without negatively affecting the environment, is reflected in our partnership with AMLAK.
“Using the wall of QNCC to educate the people about immense benefits of conservation enables us to better communicate one of the main sustainability pillars in Qatar’s national agenda.”
Earlier this year, AMLAK signed a memorandum of understanding with Kahramaa to strengthen their common interest in preserving Qatar’s natural resources, conservation and efficient use of water and electricity.
The Peninsula
