Doha: Qatar Football Association (QFA), a pioneer among Qatari sports associations, has unveiled yesterday a fresh brand identity in conjunction with the release of a new website at Aspire4Sport exhibition and conference.
The aim of the rebranding initiative is to realign QFA’s vision to become a global pioneering football association, known for creativity and winning. In its pursuit of excellence, the brand strategically works with its corporate partners to develop and harness young talent and ensures that grassroots football in Qatar receives continuous support.
The new brand platform for QFA will be the global destination for players, fans and enthusiasts looking to stay on top of the game. It will provide a compelling and meaningful sporting experience that sets it apart from others, by showcasing the strong sense of nationhood of Qatar and its potential to take its rightful place on the world stage of football.
Khalid Al Kuwari, Director of Marketing and Communications in QFA said: “We are very excited to introduce a unique new look for QFA brand and website. The new brand identity demonstrates our strong commitment to excellence through design and creativity. The new brand identity is highly engaging and distinctive and ensures that people understand our objectives as being the leading football association in the region for football.”
The QFA brand is live and interactive, embodying pure human emotions experienced during games and portraying this energy as part of its identity. THE PENINSULA
