Patchi has launched a new brand identity to refresh its profile and confirm commitment to the values that made it a primary choice for those who love premium chocolate and those would love to express their passion, celebration and commemoration through a gift of Patchi chocolates. The new brand identity is unwrapped in a creative, modern and trendy style that reflects the distinctive and fine quality Patchi has made available through stylish boutiques in Qatar.
The event took place at Al Sadd Street Boutique in Doha, in the presence of Ibrahim Al Misnad Al Muhannadi, Chairman of Bonne Maniere, Adnan Mounajed, Chief Executive Officer, and Nassif Haydamous, Chief Operating Officer, Patchi in Doha.
Mounajed said: “The launch of the new identity for Patchi embodies the great attention the company paid to its customers in Qatar as well as the keenness to provide the best services possible, highest quality and a variety of the most exquisite and finest chocolate gifts. The new identity is a breakthrough, matching the significant expansion achieved by Patchi on the international level that made it occupy a prominent place as one of the largest global brands in chocolate industry.”
Haydamous added: “Based on the company’s established values, we consider the launch of the new identity to be another way of renewing our commitment to offer unique, yet fancy and attractive chocolate gifts not only to satisfy our customers, but also to impress everyone, as well as making Patchi chocolates every day and every time products for all segments of society, and not for occasions only.”
During the past years, Patchi has grown in Qatar and expanded to six branches and aims to reach eight by the end of 2015.The Peninsula
