Doha: Ooredoo’s companies yesterday launched initiatives that deliver live action from the 2014 FIFA World Cup Brazil straight to mobile customers across the Middle East, North Africa, and Southeast Asia.
Ooredoo has launched a special World Cup mobile portal, called Ooredoo Football Portal, across its markets in the Middle East, North Africa and Southeast Asia, providing exclusive content, social media competitions and promotions for customers to share the experience of the matches.
Customers can follow matches live, watch 3D videos and clips of interviews and press conferences, view photographs, listen to World Cup soundtrack, play World Cup-themed games and read descriptions of matches, teams, players, and history.
On the portal, customers can follow the World Cup and receive content from leading media companies using smartphones or featured phones.
In Kuwait, Ooredoo has launched a special online ‘Football Fantasy’ game, the Ooredoo football challenge that will run throughout the World Cup, while Ooredoo’s Indosat is offering live streaming though the Domikado application.
“Passion for sport unites our customers beyond borders, and as smartphone take-up increases across our footprint, we are leveraging technology innovation to provide our customers with a fully-immersive football experience, enabling our millions of customers to share the experience together. As part of our commitment to youth, we aim to inspire young football players to become the football stars of tomorrow,” said Dr Nasser Marafih, Group CEO, Ooredoo.
In Qatar, Ooredoo has launched the #Koora campaign, which includes a sports television package with beIN SPORTS channel; the Hala Football Club for pre-paid customers to opt in for extra SMS and calling minutes to keep in touch during the matches; and community activities encouraging fans to upload short Instagram videos under the theme ‘Cheer On Your Team’.
Ooredoo Tunisia has launched ‘El Maracaٌa fi Tounès’ campaign, under the tagline ‘With Ooredoo, live the World Cup as if you were there! which provides special offers and promotions on voice, data, and digital content, including SMS, a mobile app, and TV channel.
As the official sponsor of the Algerian national team, Ooredoo Algeria has announced an exclusive sponsorship for National Fund for the Promotion of Youth Initiatives and Sports Practices, providing DZD 100m ($1.26m) for 2,000 young football fans to attend the World Cup.
Ooredoo Algeria has also launched the television campaign ‘Maak Yal Khedra’ to support the national team.
Nawras in Oman has launched the Sahra Time World Cup Edition, an opt-in monthly service that provides Mousbak customers with 1 GB of mobile data per day for one month to follow latest World Cup news and content, and unlimited browsing of Middle East sports website Kooora.com.
Wataniya Palestine has launched a campaign for pre-paid customers to win prizes such as World Cup tickets, video game consoles and TV receivers for beIN SPORTS channel, a World Cup-themed Facebook app and a customised mobile application.
Asiacell in Iraq is partnering with PepsiCo for a World Cup campaign that enables customers to win free additional calling minutes under select Pepsi bottles, along with a mobile contest.
The Peninsula
