Hublot opens region's 12th boutique in Qatar
16 Apr 2017 - 0:53
Hublot has made its intention to expand in the Middle East very clear throughout the past few years. After its latest boutique opened its doors in Al Khobar, the Swiss brand just inaugurated its 12th boutique in the region, in Doha’s Lagoona Mall, in Qatar.
Marco Tedeschi, Regional Director of Hublot Middle East and Africa; Al Majed Chairman Ahmed Mahdi Al Majed and Al Majed Vice-President Jamil Mahdi Al Majed welcomed guests, collectors and the esteemed members of the press, who were pleasantly surprised to see special guest, Arab Superstar Ragheb Alama, Hublot’s first Friend of the Brand from the Middle East, who flew in for the occasion.
Attendees got an exclusive preview of the latest watches and interacted with the singer, who recently starred in Hublot’s second Middle East and Africa campaign.
“We are confident that our brand will grow even stronger in Qatar with our first boutique in the country, and with the collaboration of our long-standing partners Al Majed Group,”shared Marco Tedeschi.
“We strive to continue to connect with our clients and fans of Hublot, and the launch of our 12th boutique in Doha will allow us to continue to bring the latest from Hublot to our clients here, and to elevate the shopping experience as well.”
This year is a special “Art of Fusion” year for Hublot, and the theme resonates through the new boutique from ceiling to floor. The fusion of different materials and styles create a welcoming atmosphere, kept friendly by warm lighting. Contemporary reinterpretations of 16th-century moldings, silver brushed oak floors and upholstered walls covered in silk-fabric, interspersed with black wood and chrome steel details complement the Italian hand-made contemporary furnishing, enhancing the lavish feel of the surroundings and matching the exquisite timepieces.
In the evening, Hublot’s esteemed guests joined the Hublot team and members of Al Majed Group at a private dinner hosted by the Al Majed family. In a more intimate setting, guests had the opportunity to learn more about the brand and its novelties, while discussing horology and their personal watch preferences.
“We are happy and honoured to open the first Hublot Boutique in Doha. We have seen increasing demand on Hublot watches in Qatar, and along with the brand, we felt the time was right for a stand-alone boutique offering a larger watch collection and a dedicated service to our customers,” stated Ahmed Mahdi Al Majed.