Doha: The Primary Health Care Corporation (PHCC) has launched a campaign recently to promote services and introduce 27 health centres across Qatar to the public.
The ‘We look after you, wherever you may be’ campaign comply with PHCC’s mission in transforming health and well-being of people of Qatar, by providing person-centered health care, focusing on health and disease prevention, and encouraging healthy lifestyles.
The Corporate Communications Directorate at PHCC works with other directorates and departments and in full coordination with PHCC’s health centers to promote and introduce the awareness campaign through visual, audio and print media. In addition to producing short introductory awareness films, disseminating posters in malls and cinemas, and using several promotional channels to reach the largest possible segment of society.
In the northern region PHCC has 10 health centers; seven in the central region and 10 in western region. More than 1,500,000 people have registered with the PHCC around 300,000 get treated every month.
With the end of the National Primary Health Care Strategy 2013-2018, it was necessary to reflect on both the achievements and challenges faced by PHCC over the past eight years, which laid a solid foundation for primary care as the first point of contact in the health system. In April 2019, the Corporate Strategic Plan 2019-2023 was launched with six strategic priorities, 20 goals, and 80 strategic activities, to be provided over the next five years.
Several programs and projects have been launched and delivered by PHCC, including the Family Medicine model, where the service is now available in all health centers. The Smart Clinic services have been launched in all PHCC health centers. PHCC has also increased the number of clinics for Qatari citizens to improve their access to various primary health care services, delivered the enhanced mental health service, improved postnatal care program, and providing urgent care services in seven health centers for adults, which will be followed by urgent care for children at a later stage.
With regard to the new health facilities, Al-Ruwais Health and Wellness Center, launched in April 2020, has joined the 27 health centers, including 6 wellness centers, which provide Qatar’s growing population with greater access to our services. Despite the challenges Qatar has faced since June 2017, PHCC has ensured that the unjust blockade on Qatar does not affect the services provided in any of its health facilities, and the health centers continue to operate normally.
PHCC has also proved effective in the proactive response to the COVID-19 pandemic, where many changes have been made to services to protect the community.
In the next five years, PHCC will focus on transforming the way in which care is provided, with the new National Health Strategy calling for better collaboration across the entire sector and improved access to more comprehensive services in the community.
