Chief Marketing Officer and Co-founder of Rovio Entertainment Oy, Peter Vesterbacka, dressed in a red ‘Angry Birds’ sweater poses with an ‘Angry Birds’ iPad case, in this file photo.
London: The Angry Birds at Rovio Entertainment Oy are set to lay a golden egg for the company’s founders.
The firm is planning an initial public offering as early as next month that could value the maker of the Angry Birds mobile games and movie at about $2bn, said people familiar with the matter.
The company could raise about $400m from a local market listing, the people said, asking not to be identified as the details aren’t public. No final decisions have been made and the company could also choose to stay private for longer, they said.
A listing would test investors’ appetite for entertainment software, a group whose shares have declined an average of 18 percent from their offer prices following IPOs this year, according to data compiled by Bloomberg.
That’s because mobile game makers often struggle to replicate the success of initial blockbusters. King Digital Entertainment Plc, the creator of Candy Crush, was acquired for a 20 percent discount to its IPO price in 2015 amid revenue declines. And Netmarble Games Corp., the maker of the Lineage and Stone Age mobile games -- and South Korea’s biggest listing in seven years -- has declined 17 percent since its shares started trading in May.
Carnegie Bank A/S, Danske Bank A/S and Deutsche Bank AG are among banks advising on a potential listing, the people said. Representatives for Rovio, Carnegie, Danske and Deutsche Bank declined to comment.
A $2bn valuation would crystallise a $1.4bn fortune for board director Kaj Hed, according to the Bloomberg Billionaires Index. He holds about 69 percent of Rovio after investing $1.2m more than a decade ago into the company co-founded by his nephew Niklas Hed.
