This week saw representatives from PepsiCo and Americana Group come together to renew their partnership agreement and to celebrate 40 years of working together in the region.
At a celebratory dinner meeting at the Burj Al Arab, Dubai, hosted by Omar Farid, President, Middle East and Africa region for PepsiCo, and Moataz Al Alfi, CEO of Americana, the two companies celebrated their long-term partnership and also discussed growth opportunities throughout the GCC and the wider region.
Speaking at the dinner, Farid commented that the continuing growth of the Middle East offers enormous opportunities for PepsiCo and Americana to strengthen their relationship and drive regional expansion.
Farid said: “The renewal of our agreement with Americana reflects a historical alliance of 40 years. It is not a standard partnership but a very special one which brings together two giants in the food and beverage industry to continue growing their footprint further and to leverage the full potential of their partnership to delight consumers.”
He added: “It’s not often that two companies work together so efficiently for such a long period of time, and this is due to the strong commitment from both companies, which have helped us foster a positive relationship. We look forward to that relationship continuing for many more years to come”.
“As a Middle East, North Africa and Caspian Sea leader in food and beverages, Americana is delighted to continue its relationship with Pepsi Cola, the world’s favourite soft drink brand,” said Al Alfi. “As one of the largest and most successful corporations in the region, Americana’s market dominance will generate an unrivalled level of brand exposure for Pepsi Cola, cementing its position as the region’s number one choice for refreshment. This strategic alliance is one that will continue to grow over the years and we look forward to an even longer and more fruitful partnership with the brand.”
The Peninsula
