CHAIRMAN: DR. KHALID BIN THANI AL THANI
EDITOR-IN-CHIEF: DR. KHALID MUBARAK AL-SHAFI

Qatar

Vodafone launches augmented reality competition

Published: 14 Nov 2017 - 12:51 am | Last Updated: 12 Nov 2021 - 08:04 am

The Peninsula

As part of its new brand campaign “The future is exciting. Ready?”, Vodafone has launched an innovative augmented reality competition created by one of Qatar’s most exciting digital startups. The application has been specially created for Vodafone Qatar by Arvex VR, a virtual reality development and production company that focuses on Augmented Reality and Virtual Reality app development, content creation and distribution.
The partnership demonstrates how Vodafone Qatar is supporting exciting new technologies that are helping to build Qatar’s future today by creating the products and services of tomorrow.
The competition gives members of the community a unique way to interact with and experience Vodafone’s newly launched brand campaign, and to embrace and enjoy the digital future together as partners. To take part in the competition, users will need to download the Vodafone AR application from either the App Store or Google Play to either their iOS or Android smartphones and direct the camera towards screens and posters that carry adverts that feature in the campaign.
Ian Gray, CEO, Vodafone Qatar, said: “We invite all the people of Qatar to celebrate an exciting digital future with us. This competition is the perfect way to do so, by involving audiences across the country in our newly launched brand campaign. By building on the best of our international network, and bringing some of the most innovative technologies to Qatar, we hope to enrich the lives of all those who live here.”
Every week from now to December 2 , 2017, valid entries will be entered in a draw and a winner will be chosen at random.