Doha, Qatar: Doha Design District (DDD), in collaboration with Chaumet, M7, Education Above All (EAA) Foundation, and The Cutting Studio, has launched a purpose-driven upcycling initiative that reinforces its commitment to sustainability, design innovation, and meaningful community engagement.
Inspired by the poetic narrative of the Chaumet & Nature exhibition, a sensory journey celebrating the beauty of the natural world, this project transforms the exhibition’s flags into a limited collection of bespoke tote bags. Proceeds from the sale of these pieces will directly support Education Above All Foundation’s programs to expand access to quality education for children and youth in the most marginalised communities worldwide.
CEO of Msheireb Properties Eng. Ali Al Kuwari commented: “This upcycling initiative by DDD is a clear reflection of our commitment to sustainability, innovation and community empowerment. By transforming elements from the Chaumet & Nature exhibition into limited-edition pieces that support global education, we are demonstrating how design can serve a dual purpose: honouring the natural world while addressing critical social challenges. Through DDD, we aim to lead projects that inspire innovation and align with Qatar’s sustainable development goals.”
Chaumet CEO Charles Leung said: “This collaboration between Chaumet and DDD for Education Above All Foundation represents another commitment of the Maison for responsible innovation and sustainability. It also extends the local social impact of the Chaumet & Nature exhibition, resulting in a concrete contribution to the work done by the Foundation for education.”
Acting CEO of EAA Foundation, Mohammed Al Kubaisi said: “We are pleased to collaborate on this initiative, which reflects the intersection of creativity and social responsibility. Our partnership with DDD and Chaumet underscores a shared commitment to empowering children and youth through education, opening new pathways to create lasting, positive impact in their lives and communities.”
Curated by DDD, the creative process was made possible through the support of M7, Qatar’s hub for design and fashion entrepreneurship, and brought to life by The Cutting Studio, a local workshop renowned for its artisanal craftsmanship and sustainable ethos. This collaboration reflects a shared dedication to thoughtful design, responsible craftsmanship, and social impact.
The limited-edition tote bags will be available to purchase at the TEC Café at Doha Design District, The Cutting Studio at M7, and Msheireb Museums.
This initiative forms part of DDD’s broader strategy to integrate sustainability at the core of its creative programming, from collaborative projects and installations to public workshops and community-led initiatives.
