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Life Style / Motoring

Nissan cements SUV leadership with Mideast launch of Nissan Pathfinder 2022

Published: 13 Mar 2022 - 09:08 am | Last Updated: 13 Mar 2022 - 09:10 am
Peninsula

The Peninsula

Doha: Strengthening its SUV dominance in the Middle East, Nissan has announced the regional launch of the bold and versatile, all-new Nissan Pathfinder 2022 – a fifth generation that is inspired by the original model and the nameplate’s 35-year heritage. Building on the robust capabilities of its predecessors, the all-new Pathfinder has been completely redesigned from the ground-up, with a host of mechanical and technological upgrades to cater to the growing needs of families in the region.  

The all-new Nissan Pathfinder 2022 is now available in Qatar at Saleh Al Hamad Al Mana Co., the exclusive distributor of Nissan, at its showroom on Slawa Road.

Solidifying Nissan’s SUV dominance in the region, the all-new Pathfinder bolster Nissan’s SUV lineup and fills in the SUV-E segment, boosting the brand’s performance in a region where larger, premium SUVs are of high interest and demand. This all-new model is set to advance Nissan’s success, where it experienced an impressive increase in sales across the Gulf during the first nine months of its 2021 Fiscal Year (April– December 2021). Witnessing an increase of 9.9 percent in sales across the Gulf, the push in sales was driven by the UAE, which saw an increase of 17.7 percent, Bahrain which increased 36.2 percent, and a 37.7 percent increase in Kuwait when compared to the same period the year before. 

Furthering the success of previous models, the fifth-generation Pathfinder fuses traditional with modern touches and emphasises its bold design through a unique mix of elements and a strong identity. Elegant C-shaped LED lights, a signature V-Motion grille, and an all-new logo lend the Pathfinder a powerful presence while the diagonal C-Pillar, 3-slot grille, and bold fender arches echo the styling of its predecessors. Pathfinder badges inside and out, including bold lettering on the tailgate and door moldings solidify the SUV’s identity. 

The introduction of the all-new model in the Middle East strengthens the brand’s popular SUV line-up and enhances its suite of Nissan Intelligent Mobility offerings with revolutionary technologies including ProPILOT and Nissan Safety Shield 360. Setting the all-new Nissan Pathfinder 2022 apart from its predecessors is also an all-new design that features a two-tone paint scheme for the first time ever on the Pathfinder and an all-new 9-speed automatic gearbox that offers 30 percent better acceleration than the outgoing model. 

Thierry Sabbagh, Managing Director at Nissan Middle East said: “The Pathfinder is an iconic SUV in the Middle East, one that has provided customers with luxury and the freedom to explore for several decades. Thirty-five years after the global launch of the original model, the arrival of the fifth-generation Pathfinder to this region is a strong testament to our dedication to serve customers by offering products that cater to their unique and adventurous lifestyles. Today’s large SUV owners want a vehicle that conveys strength and capability, without compromising on comfort, convenience, or safety and we are proud to deliver that with the all-new Pathfinder. Catering to a larger and more connected audience, the Pathfinder is set to build on our sales success and strengthen our SUV leadership across the region". 

Nassim Mourani, General Manager Automotive Group at Saleh Al Hamad Al Mana Co. stated: “Nissan continues to present the latest car models with new designs and modern technology. At Saleh Al Hamad Al Mana Co., we are honored to launch the all-new Nissan Pathfinder in Qatar, giving our clients the chance to experience an outstanding driving pleasure that relies on a rich legacy. We are confident that the all-new Pathfinder will meet the expectations of car enthusiasts in all categories, thanks to the world-class specifications of the multi-purpose vehicle". 

Offering customers, the luxury of choice, the all-new Pathfinder is available in three well-equipped grades – S, SV and SL – with each providing greater comfort, luxury, and capability. 

The all-new fifth generation model pays homage to the original 1987 Pathfinder with design elements including bold wheel fenders, 3-slot grille, and a diagonal C-Pillar boasting a structural SUV design in line with its predecessors. The interior of the adventure-ready Pathfinder features refined materials and a robust, open design. Among the long list of striking features is a new, available 12.3-inch digital dashboard that provides a variety of easy-to-navigate screen options.

NissanConnect featuring Apple CarPlay and Android Auto is offered as standard. Prioritising the safety of those onboard, the all-new Nissan Pathfinder 2022 is fitted with Nissan Advanced Airbag system including 10 airbags as standard, with the optional Nissan Safety Shield 360, in addition to other safety features.