Washington: The YouTube platform announced the official launch of the voice dubbing feature after a two-year trial period, enabling millions of content creators to add dubbed audio tracks to their videos in different languages, including Arabic, aiming to reach a wider global audience.
This feature gives YouTube an advantage over other platforms like TikTok and Instagram, as these platforms have not yet reached an advanced level of support for smart dubbing or automatic voice translation.
The feature began as a limited experiment in 2023 with a number of prominent content creators before YouTube introduced an automatic dubbing tool supported by Google's AI model Gemini, which is an advanced dubbing capable of imitating the original voice tone and emotions realistically.
Since last June, YouTube has also been testing a translated thumbnail feature, allowing content creators to customize the text appearing on thumbnails in different languages to suit audience preferences globally, which enhances engagement and makes content more attractive to all users without language barriers.
It gives users the option to listen to the video in their preferred language, providing a closer and smoother experience, making them more engaged with content that was previously limited to a narrow linguistic scope.
The new feature is expected to open the door for small content creators to reach audiences that were previously out of their reach, especially in emerging markets looking for diverse content in their local languages.
Many content creators have welcomed the new feature, affirming that it will help them overcome the language barrier and reach multicultural audiences without the need to create separate channels for each language or re-record videos in different languages.
