Doha: Toyota is once again redefining conventional notions of a Multi-Purpose Vehicle (MPV) with the launch of the all-new 2016 Toyota Innova in the Middle East. The new Innova, which can comfortably seat up to eight passengers, combines the essence of an MPV with the tough, emotional elements of an SUV to introduce the ultimate family vehicle. The global model we know today debuted in 2004, and over the years, Innova’s superb versatility, impressive performance and excellent value haveearned customers and admirers the world over.
The 2016 Toyota Innova is available in a choice of 6 colours. These include Super White, White Pearl CS, Silver ME, Gray ME, Attitude Black MC and Avant-Garde Bronze ME.
Hiroki Nakajima, Executive Chief Engineer of the Innova, said: “The new Innova’s design direction grew from my insights into the expectations of customers who desired not only its high functionality but also a stylish vehicle as well. The new vehicle intends to replace the conventional image of an MPV with a bold appearance that hints at the presence of an SUV. I am confident that this ground-breaking image will satisfy customers who are looking for something special. Its appeal is best expressed through its positioning statement: The MPV designed for ‘multi performance’. Innova has always remained true to its purpose as an MPV – delivering a spacious and comfortable journey regardless of the road or weather. We also took Innova’s Quality, Durability and Reliability (QDR) philosophy to a new level with this latest model.”
“The new Innova will not only satisfy existing customers who love its legacy, but it will also win over customers looking for a spacious and more stylish vehicle with additional features,”saidTakayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation.“The model has received significant upgrades that extend beyond just its appearance. Our team had held extensive interactions with customers to determine the design and mechanical direction the vehicle should take. The new Innova has been built to exceed customer expectations throughout its model life. At the same time, it has been designed to not only protect the existing market but also pioneer a new category of MPVs. We sincerely appreciate the support of all our customers who have put their faith in the Innova over the years and we look forward to delighting them with this new model.”
The Peninsula
