DOHA: Elan (formerly q.media) yesterday signed an agreement with Ilyas & Mustafa Galadari Group, developers of Dubai’s IMG Worlds of Adventure, the world’s largest temperature controlled indoor themed entertainment destination.
The signing ceremony was attended by Jaber Al Ansari, Group CEO Elan, and Ilyas Galadari and Mustafa Galadari, Executive Co-Chairmen and Owners of the Ilyas & Mustafa Galadari Group, establishing Elan-owned Novo Cinemas as the chosen cinema operator in this landmark entertainment destination. Upon its completion, IMG Worlds of Adventure will become one of the UAE’s most visited attractions, hosting 20,000 visitors per day.
Novo Cinemas at IMG Worlds of Adventure boasts a cutting edge IMAX theatre, representing the world’s leading immersive cinema experience, and the lavish comfort of the NOVO 7-STAR experience, offering unprecedented levels of personalised service and exclusive amenities.
“This marks a new milestone in our strategic growth plans for Novo Cinemas across the Middle East. We are very pleased to be a part of the landmark IMG Worlds of Adventure destination as we continue to push boundaries and strive to take the movie experience to new heights,” said Al Ansari.The Peninsula
