Doha: McDonald’s Qatar concluded community initiative, ‘Donate a Book’, launched in collaboration with ROFAQA (a Qatar Charity initiative) during Ramadan.
It ended during Eid Al Fitr and McDonald’s team and diners collected books for the less privileged.
It aimed to encourage early childhood literacy, and further McDonald Qatar’s commitment to support socially responsible initiatives that encourage education and development programmes.
Over 4,000 books were collected from McDonald’s Qatar outlets in Abu Hamour, Woqod (Al Rayyan), Airport, Al Sadd (Suhaim), Mesaieed, Barwa City, Lagoona Mall and Al Meera (Lagtaifiya).
McDonald’s Qatar Al Meera Branch Restaurant Manager Victor Belarmino presented the books to Jassim Ibrahim Al Monsouri, Marketing and PR Manager, ROFAQA, who will oversee distribution to organisations that back child development programmes.
Kamal Saleh Al Mana, Managing Director, Al Mana Restaurants & Food Co., owner and operator of McDonald’s restaurants in Qatar, said, “The response to the campaign from the community has been overwhelming and we are thankful to every one for support.
“McDonald’s Qatar has always promoted the well-being of the community, and we take pride in not only being a location for great food but also a platform that brings communities together for important causes. The campaign reflected the essence of the holy month, providing customers with an opportunity to share warmth with the less fortunate and support their development for national progress and advancement.
“We would also like to thank the ROFAQA team for efforts in making it a success and look forward to developing a long-lasting relationship with them.” THE PENINSULA
