Doha’s SME business owners meet at newly opened mid-market hotel

A prominent set of business owners of SMEs from Doha met at the newly opened Premier Inn Doha Airport Hotel to inspect their high-quality mid-market product. The meeting was organised in association with Unique Choice Qatar. 
Qatar’s hospitality portfolio is predominantly made up of an excellent array of international luxury hotel brands. The need to provide high quality budget accommodation in the 3- and 4-star hotel market is vital as the country builds up to the 2022 FIFA World Cup. 
The group discussed various opportunities of collaboration with the hotel management team, and took time to understand Premier Inn’s business model. The business owners were mainly impressed by the price offered by Premier Inn in an excellent location, and the bedroom and F&B product being consistent and in sync with Premier Inn’s high standards in their hotels in UK and Germany.  
Business guests, leisure travellers, sports or educational groups and airport transit passengers will find this accommodation option very suitable for their needs mainly because a high-quality product at international standards is packaged together with location and good customer service and offered to guests at an average price of $55-60, which is below the average price for a budget hotel in most cities. 
Premier Inn is the UK’s largest hotel company with over 830 hotels in the UK, and is very popular with international leisure and business travellers. The company is an industry leading budget hotel brand, which has two locations in Doha- one in Education City and a brand new one in Umm Ghuwalina opened in January 2020. 
Guests visiting Premier Inn are guaranteed a good night’s sleep, as they fall back on to the super-comfy Hypnos bed, with a choice of pillows and black out curtains to send you off to sleep with ease. There’s plenty of space for little ones, with spacious family rooms accommodating up to two adults and two children, where kids aged 15 and under stay free. Wake up to the legendary all you can eat breakfast, served in the all-day dining restaurant, Omnia, or take advantage of the 24/7 room service.
For business travellers, the hotel offers a range of well-equipped meeting room facilities and business centre services. With free Wi-Fi throughout the hotel, you can stay connected to the office, friends and family. Refreshment packages for delegates are available to book in advance and guests can enjoy free on-site parking.
The hotel is ideally located in the centre of Doha’s Old Town, just 10 minutes from Hamad International Airport from where it operates a complimentary shuttle bus. Guests can discover Doha’s most popular attractions with Souq Waqif, the Museum of Islamic Art (MIA) and the National Museum of Qatar just a short ride away.