Qatar Airways Group Chief Executive Akbar Al Baker, Country Manager for Germany and Austria & Switzerland, Frédéric Gossot, and other officials at the press conference.
Doha/Berlin: Qatar Airways yesterday unveiled its highly anticipated QSuite, a new Business Class experience, to the world’s media and travel trade leaders.
The customisable private suites introduce a host of firsts to Premium Class travel, reshaping expectations for global business travellers.
The new seat design was first unveiled by Qatar Airways Group Chief Executive, Akbar Al Baker, moments before the airline’s annual press conference at a spectacular ceremony, on the opening day of the ITB Berlin exhibition, at the Qatar Airways stand.
Attended by an audience of VIPs, including Sheikh Saoud bin Abdulrahman Al Thani, Qatar's ambassador to Germany, with the Mayor of Berlin, Michael Müller as guests of honour.
Guests were captivated as a life-size cross-section of a Qatar Airways aircraft featuring the new QSuite was unveiled to rapturous applause.
Launched at ITB Berlin, the world’s largest travel trade show, the unique and patented seat has been two years in the making.
QSuite features the industry’s first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room.
Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite, allowing them to work, dine and socialise together.
These new features provide the ultimate customisable travel experience that enables passengers to create an environment that suits their own unique needs. Al Baker said: “Today I am proud to unveil the future of Premium travel with our new QSuite Business Class. Our unique and patented design is a world first in many ways and challenges industry norms by offering passengers more privacy, more choice and more personalisation. With these innovations, Qatar Airways has revolutionised the way we serve our Business Class travellers, enabling our passengers to enjoy a First Class experience in Business Class.”
Each seat is crafted with thoughtful and luxurious details such as hand-stitched Italian leather and satin rose gold finishing, bringing an unprecedented level of luxury, privacy and style to Qatar Airways’ Business Class offering.
The new QSuite concept will be retrofitted on to the existing Qatar Airways fleet starting from June 2017, at an estimated rate of one aircraft a month.
