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Business / Qatar Business

Al Meera opens new branch as part of strategic expansion plan

Published: 09 Jan 2020 - 09:29 am | Last Updated: 01 Nov 2021 - 04:35 am
Senior officials, including top executives of Al Meera Consumer Goods Company, cutting a ribbon to mark the official opening of Al Meera’s Rawdat Al Hamama branch, yesterday. This is the 53rd shopping centre of the retail giant in Qatar.

Senior officials, including top executives of Al Meera Consumer Goods Company, cutting a ribbon to mark the official opening of Al Meera’s Rawdat Al Hamama branch, yesterday. This is the 53rd shopping centre of the retail giant in Qatar.

By Mohammad Shoeb | The Peninsula

Al Meera Consumer Goods Company yesterday opened its latest branch in Rawdat Al Hamama area as part of the company’s expansion plan. 

Al Meera Group, which is one of the largest retail chains in the region, is currently pursuing a strategic growth plan, will see a slew of branch openings in upcoming localities in the country. The supermarket chain is working in close coordination with the Ministry of Municipality and Environment to further contribute to the development and urbanisation of more districts and territories in Qatar. 

The Group’s latest shopping centre in Rawdat Al Hamama marks an important milestone in the developing locality and brings the total number of stores in Qatar to 53.

Al Meera also announced that as part of its expansion strategy, its Sealine Branch is now offering customers more retail space and bigger selection of their favourite items after the physical expansion of the store. 

Rawdat Al Hamama is strategically located halfway between Lusail City and Umm Salal Ali and perched between two major highways of Al Khor Expressway and Al Shamal Road. The area is currently witnessing major developments, including a new housing subdivision.

The opening took place in the presence of a number of senior executives and officials from different public and private organizations.

The shopping centre, measuring 2,505 square metres (sqm), brings Al Meera’s popular ‘Favourite Neighborhood Retailer’ philosophy to those living in Rawdat Al Hamama and provides a wide range of shopping services to the residents, under one roof. 

Commenting on the occasion, the company stated: “Al Meera is built on the principle that consumers should have access to affordable, high-quality grocery items, and we are glad to extend this experience to the community in Rawdat Al Hamama.”

The statement added: “As with every new branch that Al Meera opens, this branch offers something for everyone. We invite everyone to visit the store, shop for fresh groceries and discover the offers that make us Qatar’s ‘Favorite Neighborhood Retailer’.” 

Al Meera, the QSE-listed retail giant, celebrating over a decade of its continued success and significant expansion in Qatar, had recently launched a nationwide campaign on the occasion of its 14th anniversary, rewarding its customers for their loyalty and trust. The 14-week long promotional campaign ran from September 29, 2019 until January 4, 2020. Under the offer— Al Meera Rewards— members got the chance to win big prizes in a series of raffle draws.