Omar Saheb, Head of Marketing with Samsung Mena
Doha: Technology is radically transforming and it is becoming crucial in a post-pandemic world to be connected. 5G brings new innovation to consumers and its coverage is growing strongly in Qatar.
Speaking to The Peninsula on the sidelines of the launch of Galaxy Pop-up store at Place Vendôme Mall, Omar Saheb, Head of Marketing with Samsung Mena, said, “We are opening our pop-up store in Qatar in preparation for the big festival of Qatar hosting the FIFA World Cup 2022 and we are here showing a couple of key highlights of our new launch. One of the important launches we had this year for the mobile is the Galaxy Z Flip4 and Galaxy Z Fold4 and also some of the ecosystem products like the Watch5 and the Tablet S8.”
Speaking about the 5G coverage in Qatar and the region, he noted that all of our devices are 5G enabled for the past four years or more, depending on the type of device. “We are very excited with what 5G brings in terms of new innovation to the consumers and we are trying to provide this kind of innovation with all our devices in terms of how they integrate with all the different applications. We also have a lot of Augmented Reality (AR) type of innovations that comes in our devices as well and the coverage is also being led by the operators. It is good for us to see the coverage growing strongly especially in Qatar as well as some GCC countries and we hope the rest of Mena will also follow very soon.”
“We are also celebrating the football festival and that is why we are bringing new accessories as gifts which are looking into all the countries and flags that are participating in the World Cup and is also available on the watch faces as well," he said.
Saheb reiterated that this is what we are trying to celebrate here in Qatar with the flagship pop-up zone and this type of experiences is also available in many of our Samsung showrooms across Qatar as well as in some of our partner operators and also electronic shops where we have some kind of mini pop-up in there as
well.
“There is a big innovation we brought with Galaxy Z Flip4 and Galaxy Z Fold4 which is basically the new form factor of having the devices which can fold and open into new experience. Part of what we are demonstrating here is the form factor where the fold can become a power that is a PC like smart phone where the big display can allow multitasking. We have lot of partnerships with productivity companies where the Z flip is about the flex mode where you can have handsfree type of content creation and video capturing,” he said.
Saheb added, “We are very excited about new form factor about Z Flip and Z Fold because as consumers we are targeting more and more the generation MZ. These new generation millennials and Gen Z are looking into a lot of innovations in the devices but also new ways in how to live their lives.
The Galaxy Pop-up includes multiple activation zones, which incorporates the excitement of football with Samsung’s legacy of breakthrough mobile innovations, through a series of unique product experiences. To enhance the excitement, fans can enjoy moment of everyday with new watch faces inspired by national flags on the Galaxy Watch5 series in the pop-up. The new set of watch face designs will be also available on Galaxy Watch4 and Watch5 series devices with the latest software update.
Running till December 18, the pop-up will give opportunity to experience Samsung’s latest foldable series and enjoy games and competitions in the build up to the most awaited football event.
