Experts from Toyota interact with customers in Qatar, during the event.
Doha: To make “Ever Better Cars”, a team of experts from Toyota Motor Corporation (TMC) visited Qatar recently to listen to customer’s feedback on the current models as well as their expectations in the upcoming models. This is part of their Genchi Genbutsu principle where the experts from Toyota Motor Corporation meet the customers face to face. Such experiences enable them to hone their intuition for making ever-better cars meeting customer expectations and then offering them the best Mobility Solutions.
The event was attended by loyal Toyota customers along with Senior Management from Toyota Motor Corporation and Abdullah Abdulghani & Bros. Co. (AAB). AAB too regularly interacts with their customers, taking feedback and shares the same with Toyota Motor Corporation which reflects in the product solutions.
Toyota always endeavors to capture the Voice of the Customer in order to build customer preferential models. Toyota’s strong practice of understanding the needs of the customer make Toyota the dominant market leader in Qatar.
Toyota Motor Corporation always work towards exceeding the expectations of customers by providing “Best in Town” experience & sustenance of Quality, Durability & Reliability of products and services. They are committed to delivering the highest quality and providing customers satisfaction by constantly improving products and services. Toyota Motor Corporation firmly believe in putting customers first. They welcome, acknowledge and greatly value all customers feedback as an important aid in Kaizen principle of continued improvements.
Toyota Motor Corporation undertakes product development that meets customer expectations by capturing market needs and understanding how products are used by customers. At Toyota Motor Corporation, development of a new product entails defining specific goals to incorporate quality in every stage from product planning and design to production preparation, production, sales and after-sales services. They perform a design review, which allows a product to proceed to the next stage only when a responsible business division head examines and approves whether the product has reached the target quality level.
Carrying on the spirit of founder Sakichi Toyoda that “A product should never be sold unless it has been carefully manufactured and fully tested in the commercial trial, with completely satisfactory results,” Toyota Motor Corporation strongly believes that quality is the lifeblood of a company. Under this belief, they have formulated their Quality Vision as their philosophy in ensuring quality that forms the basis of their operations.
Toyota Motor Corporation strives to maintain and improve the total quality of their corporate activities, which encompasses not only “product quality” but also “marketing quality” and “management quality.” “Product quality” is embodied in the safety, eco-friendliness, durability, ease of use and workmanship of their products, while “marketing quality” entails excellent sales and service in addition to these attributes and “management quality” further enhances their overall corporate image and brand strength in terms of all these attributes.
