Jerusalem---Israel has invited the head of France's Orange group to visit and explain his plan to review ties with a local telecoms firm that has stirred a boycott row, a government official said Sunday.
The telecoms giant reacted swiftly, saying it welcomed the invitation and that its CEO, Stephane Richard, would travel to the Jewish state "soon", as both sides seek to defuse the row.
The trip would allow Richard to "clarify the misunderstanding", a spokesman for the firm told AFP.
He said the CEO would "provide all the necessary precisions to put an end to this controversy and reaffirm the group's commitment".
The government's invitation was the latest stage in the controversy which erupted Wednesday when Richard said in Cairo that his firm sought to withdraw its brand from Israel.
Israel reacted furiously, accusing him of bowing to a Palestinian-led boycott campaign.
Richard quickly tried to limit the damage, insisting there was no political motivation and telling AFP at the weekend that he "sincerely regrets" the furore.
His remarks were dismissed by Partner, Israel's second largest mobile operator which has a licence to use the Orange brand.
Denouncing his remarks as a "smokescreen," the firm on Saturday demanded Richard explain himself in person.
Richard was understood to be seeking a meeting with Yossi Gal, Israel's ambassador to France, but the envoy had been instructed to decline, an Israeli government official told AFP.
"The ambassador in Paris has been instructed not to have a meeting there in Paris and to tell the CEO that he would be a welcome visitor in Israel," he said, speaking on condition of anonymity.
Prime Minister Benjamin Netanyahu said Richard's comments had been inconsistent.
"His subsequent words of admiration for Israel clearly don't square with the unequivocally hostile remarks he made in Cairo," Netanyahu's office quoted him as saying in a written message to a New York conference organised by the Jerusalem Post newspaper.
- In Israel 'to stay' -
Richard's remarks in Cairo, in which he said his firm's intention was "to withdraw (the) Orange brand from Israel," touched a raw nerve in the Jewish state which is becoming increasingly jittery about its image abroad.
His comments came just four weeks after the publication of a report accusing Orange of indirectly supporting settlement activity through its relationship with Partner Communications.
Compiled by five mainly French NGOs and two trade unions, the report accuses Partner of building on confiscated Palestinian land and urges Orange to cut business ties and publicly declare its desire to avoid contributing to the economic viability of the settlements.
The international community regards all Israeli construction on Palestinian land seized during the 1967 Six-Day War as illegal.
In a statement to AFP, Richard on Saturday reiterated that the move was solely motivated by "brand strategy".
AFP
