Nasser Bin Khaled (NBK) Holding Chairman Sheikh Nawaf bin Nasser bin Khaled Al Thani and other officials during the launch of ‘Journey of Glory’ national campaign at a function held at NBK’s Benz showroom in Doha yesterday. Pic: Salim Matramkot / The Pen
Nasser bin Khaled (NBK) Holding yesterday launched its new national campaign ‘The Journey of Glory’, allowing people of Qatar to sign Mercedes-Benz vehicles used as ‘billboards’ to support ‘Tamim Is Glory’.
First of its kind in Qatar, NBK Holding has created two bespoke mobile ‘billboards’ using two Mercedes-Benz cars, the S-Class and the Vito. It was inaugurated at the NBK headquarters on Salwa Road and Sheikh Nawaf Nasser bin Khaled, Chairman and CEO of NBK Holding, was first to sign the cars at a special ceremony along with Sheikh Nasser bin Nawaf, second deputy CEO, along with NBK Holding staff and valued partners.
Talking to The Peninsula, Sheikh Nasser said, “The national campaign has been a success,we have witnessed unity among Qataris and expats living in Qatar. I would like to thank everyone who participated in this campaign.We have faced more than 60-days with unity, it gives us happiness. The future will be bright with many doors of opportunity and people expanding business with Qatar.”
NBK Holding is parading the cars around Qatar until August 20, to allow partners and the people of Qatar to sign and share testimonials, to show their commitment to Qatar and its leadership. The Mercedes-Benz Vito will travel to key landmarks and the Mercedes-Benz S-class will visit VIP dignitaries. To follow the journey the cars will take and to make your contribution to support Qatar, follow #JourneyOfGlory.
The two ‘billboard’ vehicles taking part the ‘The Journey of Glory’ are decorated with the photo of HH the Emir and the slogan ‘Tamim the Glorious.’ Once fully adorned with the signatures from the people of Qatar, NBK Holding will host the Mercedes-Benz Vito in the showroom of Nasser Bin Khaled Automobiles.
The full programme of the Vito tour started yesterday near the Museum of Islamic Art (MIA). It will be at the parking of Mosque Porto Arabia today from 6.30pm to 11pm and tomorrow at the Madina Centrale, near Novo from 6:30pm to 11pm. On Wednesday at Aspire Park from 6:30pm to 11pm. Thursday at Souq Waqif from 6:30pm to 11pm. Friday at Doha Festival City from 4:30pm to 11:30pm.Saturday at Al Hazm Mall from 4:30pm to 11:30pm. Sunday at The Mall from 6:30pm to 11pm. Monday at Landmark from 6:30pm to 11pm. Tuesday at Costa Sheraton Park from 6:30pm to 11pm. Wednesday at The Gate Mall from 6:30pm to 11pm. Thursday at Katara from 6:30pm to 11pm. Friday at Villagio 4:30pm to 11:30pm.Saturday at Mall Of Qatar from 4:30pm to 11:30pm.
