Qatari Flag coloured garments at 12th Heya Arabian Fashion Exhibition which is taking place at DECC. Pic: Baher Amin / The Peninsula
Garments made with ‘Qatari Flag’ colours, white and maroon, are trending at 12th edition of Heya Arabian Fashion Exhibition, helping women gear up for the National Day celebrations.
Several Qatari designers have showcased their collection with Qatar’s flag coloured designed garments. As the demand increases for clothes based on Flag colours, designers have started to take orders to prepare for Qatar National Day.
The 12th edition of Heya Arabian Fashion Exhibition has increased Qatari designers by 25% from the previous edition. Varieties of brand-new designs of ladies ready-made garments are available at the exhibition.
At Abaya-A-Porter pavilion, A Qatari designer told The Peninsula: “As Qatar National Day is just round the corner, we focused on the demand of Qatar’s flag coloured dresses which were designed for casual and formal gatherings. Tourist coming from different countries also find these flag-based dresses one of its kind. Showcasing our flag colour based garments depicts the enthusiasm for National Day preparation. Many Qatari designers this year are displaying such clothes, we feel proud to see us together under one roof.”
“I have used these colours for abayas as well. The material we have used are suitable for winters and autumn both weathers. Special dresses for Hijabi ladies, we kept every nationality in mind while doing this team work. Some of our national day dresses have glitters and crystals to make them party-wear as well,” she added.
Many new Qatari designers have participated in the exhibition and a few of the designers showcases their work every year. The renown brand ‘Debaj’ came up with something special based on Qatar’s National Day as well.
Elisabete Reis, Brand Ambassador of Debaj said: “This year we are showcasing ‘Sultana’ collection, which is inspired by the beautiful ladies in Qatar. Sultana is highly associated with a women who have beauty, power and strength. We have a lot of maroon colour this year which is linked with Qatar National Day and the trend of winter and autumn season. We have a lot of details of embroidery on velvet this year. This year’s collection consists of many colours which include, beige, pink, rose gold, green and metallic shades. The designs fits different personalities of different women.”
Visitors at Heya Exhibition can find more than 150 abaya and modest fashion brands from over 15 countries, including, Qatar, Kuwait, Oman, India, Turkey, Lebanon, Indonesia, Morocco, Spain, Germany, Italy, Sri Lanka, the UK, France, Mexico and Hong Kong for the first time. The show offers a unique flavour of Arabian heritage, with returning brands including Debaj, Al Motahajiba, Al Dukan, and Harlienz, as well as new popular brands Q-Label, Dary collection, Modish, and Endemage from Oman.
A regular local customer at the exhibition said, “Being a loyal customer at Heya Exhibition, I never walk out the expo with disappointment, it is amazing how the Qatari designers have displayed ‘Tamim Al Majid’ famous portrait on their stalls. Heya every year brings innovation in designs and the setup. I am happy to see many countries participating this year. I am looking forward to buy new designs for Qatar National Day. Witnessing the variety of garments always leaves us confused to make a wise choice.”
Today visitors are invited to attend Heya to participate in a variety of engaging workshops designed to nurture local designers, including; ‘VCU: The Mood & Design Board’ (7pm) and ‘Makeup Consultation with Wojooh’ (7:30pm).
In addition, Qatar’s popular social media fashion influencers Fatma Al Ahmed, Creativity with Kay and Yezenia Navarro, will host a forum for guests on ‘Sketching Your Blogging Success: The Dos and Don’ts’ (6:35pm).
The session aims at laying the right foundations and will encourage listeners to blog correctly, sharing their own experiences.
Held under the patronage of HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, visitors are encouraged to attend and browse a variety of more than 150 abaya and modest fashion brands from emerging and established designers. This includes unique collections, from high-street apparel, couture and luxury, to the latest modest fashion evening gowns, leather accessories, and for the first-time perfumery and make-up.
