Qatar 2022 emblem features intriguing design with symbolic elements
Flashed on big screens and projected onto landmarks worldwide, the 2022 Qatar World Cup logo was revealed Tuesday with a design that embodies the vision of an event that connects and engages the entire world, while also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.
The swooping curves of the emblem represent the undulations of desert dunes and the unbroken loop depicts both the number eight – a reminder of the eight astonishing stadiums that will host matches – and the infinity symbol, reflecting the interconnected nature of the event. The 3D emblem is designed in such a manner that it can rotate to reveal a perfect circle, reflecting both the planet and a football.
Using the colours of the Qatari flag, the white emblem is set against a maroon background and it finally provides an image for world's most popular tournament.
Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woollen shawl. During winter months, shawls are worn around the world and in the Arab and Gulf region in particular by a variety of people and in various styles.
The intricate embroidered detail that often adorns shawls in the Arab world is featured and takes inspiration from various cultures across Asia, celebrating the continent’s second hosting of a FIFA World Cup tournament and Qatar’s diverse population. The regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA World Cup™ to be played in November and December. The two dots at the top represent the diacritic dots placed above and below Arabic letter; while the football in middle presented in a geometric style is a reference to Arab culture.
The new typeface created to accompany the emblem reimagines traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with modernity.
