Malabar Gold & Diamonds, one of the largest jewellery retailers distributed winter kit to the labourers in remote areas and deserted camps in Umm Bab area to those who cannot afford winter clothing.
This initiative is as a part of their corporate social responsibility (CSR) activities with the support of Youth Forum Qatar that made its mark among the expatriates with its novelty.
This is the third time Malabar Gold & Diamonds put their efforts to distribute the winter kits in association with Youth Forum Qatar. In all, 100 such kits will be distributed to the less privileged people in Qatar this year.
CSR activities are a fundamental part of Malabar Group’s culture, and the organisation ensures that a certain percentage of its net profit is used for CSR activities every year.
Commenting on this latest initiative, Santhosh T V, Regional Head, and Malabar Gold & Diamonds - Qatar, said, “We strive for the betterment of the lives of people in the areas of our operation. With the support of likeminded organisations like Youth Forum Qatar, we are confident that we will succeed in bringing a significant difference to the underprivileged strata of the society”.
SA Firose, the president of youth forum stated while inaugurating the distribution that “We are very proud of participating and supporting the event as a voluntary group inspiring the expatriate youth to build a better future with a strong sense of responsibility to their families and society.”
“We have always succeeded in confidently directing the energy of the youth for the service of the Indian expatriates, especially for the development of the underprivileged majority of the community. Over the last two decades, we have established a credible presence in the expat public of Qatar with our philanthropic and socio-cultural activities,” he said.
“Youth Forum, with a vibrant vision for future, can claim a wide reach in to the expat youth audience from all walks of life,” Firose added.
The group supports many philanthropic activities and is always ready to take initiatives to help the deprived section in the society.
The key focus areas of the corporate social responsibility initiatives of Malabar Group are in the areas of Health, Education, Women Empowerment, Housing and Environment.
The group, which currently has showrooms across GCC, India, Malaysia and Singapore undertakes several welfare activities with the association of like-minded organisations in the respective regions.
