Doha: The winners of Ooredoo’s global advertising campaign with Paris Saint-Germain (PSG), ‘Fans Do Wonders’, was in Qatar to meet the players and be part of a friendly match between Inter Milan and PSG on December 30 at Al Sadd Stadium.
The winners from Algeria, Tunisia, Palestine, Oman, Kuwait, Qatar, the Maldives, and Indonesia, got the chance to watch the match and attend a training session with the players on December 28 in Aspire Zone.
The campaign was a major success for Ooredoo Group with over 13 million YouTube views, a record interaction for the company.
The innovative campaign featured five of PSG’s most recognisable players – forward Zlatan Ibrahimovic, defenders Thiago Silva and David Luiz, and midfielders Blaise Matuidi and Lucas Moura – and invited young people to get involved by sending messages to the players via a dedicated sitewww.fansdowonders.com, or via Twitter, with the hashtag #fansdowonders from April to June. Over 8,000 messages were sent during the campaign and 15 winners, who composed the best messages had them displayed at the PSG stadium on the teams LED banners during the matches.
Sheikh Saud bin Nasser Al Thani, Group CEO, Ooredoo, said: “To see the success of the campaign is inspiring. Using our Supernet, we have spread the word of sportsmanship and healthy living across our footprint, and hopefully set in motion the next generation of footballing stars with our technology.
“I hope the winners had a great time in Qatar and congratulate PSG on their victory against Inter Milan.”
Nasser Al Khelaïfi, President, PSG, said: “We are delighted by the great success of the campaign.
“We have set the goal for PSG to become one of the top global sport brands. Our partners are aligned with us on this aim and we are proud to work hand-in-hand to achieve this shared ambition. Together, we can dream even bigger.”
Alongside its YouTube success, Ooredoo received more than one million visits to the website, 126,000 new fans on the group Facebook page and 24,000 mentions on Twitter.
Ooredoo began its partnership with PSG in September 2013, working together to develop youth and community support across Ooredoo’s footprint in the Middle East, North Africa and Southeast Asia.
Both organisations have collaborated on ‘PSG Academy brought to you by Ooredoo’ which has organised football camps for young people in Qatar, Tunisia, Oman, Algeria, the Maldives and Kuwait.The Peninsula
