DOHA: A recent campaign by Qatar Council for Healthcare Practitioners (QHCP) ahead of the launch of its National Continuing Medical Education/Continuing Professional Development (CME/CPD) Framework has evoked good response, QCHP said in a statement yesterday.
The fully integrated campaign was executed with the use of outdoor, print, digital and taxi advertising in addition to multiple social media platforms.
Launched on September 16 and lasting two weeks, the campaign has met goals of informing the public about the enormous impact the framework will have in the years to come, QCHP said.
The response to the campaign has been overwhelmingly positive, based on advertising which can be found across the country as well as on social media platforms Facebook and Twitter.
In less than a month following the campaign, QCHP’s Facebook page has received more than 7,000 new likes in addition to inquiries and comments praising QCHP’s efforts.
QCHP Twitter account has experienced increased levels of traffic, having witnessed a 700 percent growth in followers during the same period, said the statement. The framework was launched to comprehensively enhance the medical field across Qatar. It is based on an expectation of all healthcare practitioners to fulfil their professional development. The campaign conveys messages to prepare the country for the framework’s implementation in March 2016.
With the framework’s launch months away, the response to the campaign indicates how successful it would be once fully implemented.
“Our No. 1 priority is our patients. We care for our patients and as such we care about the quality of care they receive.
“By launching the campaign, we have aimed to engage these individuals across the country so that they are aware of how healthcare in Qatar is being upgraded.
“The response we’ve received has been overwhelmingly successful and we look forward to what lies ahead,” said Dr Samar Aboulsoud, Acting CEO, QCHP, and Manager, Department of Accreditation and Health Profession Education.
The Peninsula
DOHA: A recent campaign by Qatar Council for Healthcare Practitioners (QHCP) ahead of the launch of its National Continuing Medical Education/Continuing Professional Development (CME/CPD) Framework has evoked good response, QCHP said in a statement yesterday.
The fully integrated campaign was executed with the use of outdoor, print, digital and taxi advertising in addition to multiple social media platforms.
Launched on September 16 and lasting two weeks, the campaign has met goals of informing the public about the enormous impact the framework will have in the years to come, QCHP said.
The response to the campaign has been overwhelmingly positive, based on advertising which can be found across the country as well as on social media platforms Facebook and Twitter.
In less than a month following the campaign, QCHP’s Facebook page has received more than 7,000 new likes in addition to inquiries and comments praising QCHP’s efforts.
QCHP Twitter account has experienced increased levels of traffic, having witnessed a 700 percent growth in followers during the same period, said the statement. The framework was launched to comprehensively enhance the medical field across Qatar. It is based on an expectation of all healthcare practitioners to fulfil their professional development. The campaign conveys messages to prepare the country for the framework’s implementation in March 2016.
With the framework’s launch months away, the response to the campaign indicates how successful it would be once fully implemented.
“Our No. 1 priority is our patients. We care for our patients and as such we care about the quality of care they receive.
“By launching the campaign, we have aimed to engage these individuals across the country so that they are aware of how healthcare in Qatar is being upgraded.
“The response we’ve received has been overwhelmingly successful and we look forward to what lies ahead,” said Dr Samar Aboulsoud, Acting CEO, QCHP, and Manager, Department of Accreditation and Health Profession Education.
The Peninsula
