KPMG’s Associate Director in Advisory Adhishree Jakali (left) and Qatar-based Advisory Partner Venkatesh Krishnaswamy
Doha: KPMG in Qatar has launched the inaugural edition of their strategy ‘Thought Leadership’ report titled “Asasiyat” – KPMG Strategy Insight Series – a Thought Leadership publication focusing on growth, diversification, corporate and turnaround strategy, developed for board members, senior management team of corporates and mid-to-large sized business groups. A sound strategy forms the foundation and is the basic (Asasiyat) factor that any organisation must get it right to achieve success.
The publication provides practical and executable concepts, insights, and methodologies for developing a purpose driven business strategy. Such a business strategy is paramount for the success and sustainability of any organisation, especially in times of uncertainty, rapidly changing market dynamics and advancement in technology. It is therefore critical for businesses to invest in developing their strategy to achieve medium to long-term objectives, while navigating any uncertainties and risks.
A robust and purpose-fit strategy is at the core of every successful business. KPMG’s Qatar-based Advisory Partner Venkatesh Krishnaswamy stated: “Business strategy can include one or multiple objectives such as growth, diversification, sustainable profits, turnaround, overcoming technological, regulatory challenges, compliance with ESG leading practices, and others. Strategic decisions have long term impact on any organisation and hence need ownership from senior leadership and all departments working in close cooperation with a sense of purpose”.
A strategy formulation exercise needs to focus on several critical aspects to be successful in achieving organisational vision, mission, and objectives. KPMG’s Associate Director in Advisory Adhishree Jakali, shared his view on the strategy formulation approach and said: “A clear understanding of where the organisation stands today, what it seeks to be in the future given the external environment is critical for strategy development. Long-term sustainable growth is challenged by factors such as rising stakeholder focus on value creation, innovation by competition, technological disruptions, and compliance with evolving regulations”.
A methodical approach is key to having realistic view of what a strategy can achieve. Ronald Dias, Manager in Advisory added: “A successful strategy begins with a meticulous diagnosis of the firm’s internal and external environment to help arrive at well-defined recommendations and a roadmap for sustainable growth. An effective strategy needs to carefully evaluate the constantly evolving business environment and be prepared for the possible changes that may impact business and stakeholders”. The thought leadership highlights KPMG’s local and global strengths on strategy formulation and KPMG Global Strategy Group’s presence and capabilities.
