‘Screen For Life’ launches campaign to raise awareness on breast cancer
02 Oct 2017 - 3:51
‘Screen For Life’, Qatar’s National Breast and Bowel Cancer Screening Program, led by the Primary Health Care Corporation (PHCC), has launched a nationwide awareness campaign to mark the International, Annual Breast Cancer Awareness Month initiative.
Following the successful inaugural Breast Cancer Awareness Month campaign last year, this month-long drive titled ‘October Means Breast Cancer Screening’ is a comprehensive campaign to be rolled out across the country’s media, including TV, radio and print and social media, designed to raise awareness of the ‘Screen For Life’ programme across Qatar, and urge women to undergo a free mammogram at one of the programme’s three screening suites.
To engage with as many people as possible, ‘Screen For Life’ has implemented awareness booths in Qatar’s major malls. The team will offer information and brochures to visitors and a chance to register their information so the Program’s call centre will schedule them for screening . The team will also embark on a far-reaching outreach programme of lectures at several governmental and non-governmental entities along with the presence of the dedicated mobile screening unit that will offer on-site screening to eligible women aged 45 years and above. “For the second consecutive year we have launched a major nationwide campaign to mark the global Breast Cancer Awareness Month movement. This month’s campaign will see us reaching out to a wide cross-section of Qatar community, through numerous mediums, with the aim of driving home the message that early screening is crucial in the detection of cancer and plays a key role in saving lives,” said Dr Shaikha Abu Shaikha, Cancer Program Manager, PHCC.
Since the inception of the ‘Screen For Life’ program in 2016 till July end 2017; 11,847 have undergone a free mammogram and 7,627 men and women have taken part in bowel cancer screening. With the aim to see numbers increase during this campaign, ‘Screen For Life’ will be expanding the screening facilities at Leabaib Health Center and Rawdat Al Khail Health Center to handle increased traffic.