Doha Bank has announced the rebranding of its wholly owned subsidiary Doha Bank Assurance Company (DBAC) into Sharq Insurance effective from August 31, 2020.
In a statement, DBAC Chairman Sheikh Abdul Rahman bin Mohammad bin Jabor Al Thani, said the company will now operate under its new name after having secured all the required approvals.
He added: “As Sharq Insurance continues to grow and expand, this new name will more accurately reflect the expanding product offerings, while maintaining the current image of providing top-quality insurance products and accompanying services. Our commitment to our customers remains our top priority to provide excellent customer experience. We will be there to help protect businesses with dedicated care. The rebranding has been designed to align our insurance products under one recognisable brand”.
Sheikh Al Thani also affirmed that throughout its transition, Sharq Insurance will keep its focus on strengthening its carrier network and identifying innovative ways to deliver coverage solutions with increased efficiency and accessibility to help better serve its customers.
He said the rebranding will be reflected across all the company products and services with a new logo and visual identity to celebrate the company’s evolution.
He added: “The rebranding to Sharq Insurance comes at a pivotal time and forms an important component toward building consumer trust, brand loyalty and professional reputation as we expand further into the marketplace. The company will continue to provide the same outstanding business insurance solutions nationwide to help support individuals, small, medium and larger businesses, institutions, and the wider Qatari society.
“The name change is an important milestone in the company’s current rebranding efforts. This is a very exciting and busy time for Sharq Insurance as we align our company and products under this new brand to present a cohesive image as we grow. It will be particularly important now and in the future. The name change reflects the company’s broader commitment and its expertise in driving the innovations needed to shape the future of insurance services through immediate response to market needs and developing factors and emerging risks,” he added.
The office headquarters for Sharq Insurance remains on the 4th floor of Doha Bank Tower in West Bay, while the Claims Office is located on the 2nd floor of Doha Bank in Gharafa.
The company’s new logo can be viewed on the newly launched website www.sharqinsurance.com.qa.
Sharq Insurance, a general insurance company, is fully owned by Doha Bank. It is based in Qatar and authorised by the Qatar Financial Centre Regulatory Authority (QFCRA) to transact all classes of general insurance business. It is an ISO 9001:2015 certified company with a BBB Rating by Standard & Poor’s.
The company facilitates proactive management of general insurance risk protection to both commercial and personal lines clients with comprehensive insurance solutions providing seamless and hassle-free claims services and offers strong carrier partnerships with access to regional and international insurers and reinsurers.
